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Ethnocentric sampling bias

Most of the well known psychological research reported from before the 1980s was carried out in American universities using White, middle-class undergraduate students who are hardly representative of anybody other than American, White, middle-class undergraduate students.  Therefore we have to question the findings of studies which attempt to generalise their findings to the population as a whole.

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Mark Holah ★ (owner).

Last Updated on 18 January 2006